Li Xiaoyan | Entrepreneur & Business Investor in Saudi Arabia
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Li Xiaoyan is a Chinese entrepreneur and business investor based in Saudi Arabia for over 10 years. She is the founder of four active businesses in the Kingdom: Asas Al-Qawaed Limited (building contracting), Ghafwa (furniture and mattresses), Kan Digital (satellite and telecom), and Chinese Foot Massage (wellness, 8 branches across KSA).
Saudi Arabia, with business operations across Riyadh, Jeddah, and the Eastern Province including Al Khobar and Dammam.
Over 10 years. She built her entire business portfolio on the ground in the Kingdom with a long-term mindset from day one.
Building four operating businesses across four completely different industries — construction, furniture, telecom, and wellness — in a foreign country over a decade is genuinely uncommon. Each business was built from scratch through earned relationships and consistent delivery, without franchise models or inherited networks.
Asas Al-Qawaed Limited (اساس القواعد المحدودة) is a licensed Saudi building contracting company delivering civil construction services across the Kingdom. Work includes residential neighborhood development, large-scale civil works, site preparation, structural construction, project management, and fit-out and finishing works.
The company works across residential neighborhood development, commercial civil works, industrial facility projects, and infrastructure. It has experience in both government-tendered projects and direct-commission private sector work. Contact the team with your project details to start a conversation.
Yes. The company holds a valid MOMRA contractor classification, maintains full Nitaqat compliance, and has legal standing to bid on and execute government and semi-government construction contracts within its classification grade.
Primary operations are in the Eastern Province and Riyadh region, with the capacity to mobilize for projects elsewhere in the Kingdom depending on scope and requirements.
Use the Contact Us page and describe your project — location, type of work, approximate scale, and timeline. The team will review your enquiry and respond.
CAAN Digital (كان ديجتال) is Li Xiaoyan's satellite and digital services brand, operating in partnership with Zain KSA and STC — two of Saudi Arabia's leading telecommunications operators. The brand provides satellite connectivity services and supports telecom infrastructure civil works as part of its partners' network rollout programs.
Through years of consistent delivery and technical reliability. Telecom operators partner with contractors who meet their specifications, operate on tight timelines, and maintain the quality standards required for network infrastructure. Kan Digital earned these partnerships through demonstrated performance over time — not through a single tender win.
CAAN Digital covers satellite digital services and telecommunications infrastructure support including tower site civil works, cable trenching, road crossings, equipment shelter construction, and site reinstatement. For specific service enquiries, use the Contact Us page.
Ghafwa (غفوة) is Li Xiaoyan's furniture and mattress brand in Saudi Arabia. The name means "a light sleep" in Arabic, which reflects the brand's focus on sleep quality and home comfort. Ghafwa offers mattresses and home furniture for Saudi families, positioned around quality and value.
Contact the team directly for current product availability, store locations, and purchasing details.
Yeah, Get in touch with your location and product interest and the team will confirm delivery availability and timelines for your area.
Chinese Foot Massage (مساج القدم الصيني) is Li Xiaoyan's wellness brand offering traditional Chinese foot reflexology across Saudi Arabia. The brand currently operates 8 branches across the Kingdom, serving both Saudi nationals and expatriate clients.
8 branches across Saudi Arabia, with the network grown steadily through a disciplined approach — each new location opened only when the operational quality and management capacity existed to maintain the standard across all existing branches.
A trained reflexologist applies targeted pressure to specific zones on the feet and lower legs. Clients simply remove their shoes and socks and sit in a comfortable recliner chair — no undressing required. Sessions are typically 45 to 60 minutes. Most clients feel noticeably lighter and less tense afterward, with many reporting better sleep quality following regular sessions.
Yes. Both male and female clients are served at all branches. Gender-separated service arrangements are maintained in compliance with local regulations and cultural standards at each location.
Through the Contact Us page, or by walking into your nearest branch. Walk-in appointments are welcome at most locations subject to availability.
Partnership enquiries are considered seriously on a case-by-case basis. If you have a proposal in construction, telecom, furniture, wellness, or an adjacent sector in the Saudi market, use the Contact Us page and provide as much detail as possible. All genuine enquiries receive a response.
Li Xiaoyan has over 10 years of direct operating experience across four industries in Saudi Arabia. While formal advisory arrangements are not offered as a standalone service, she is open to conversations with serious entrepreneurs considering the Saudi market — particularly in sectors where her experience is most relevant. Reach out with your background and what you're looking to achieve.
Li Xiaoyan is an active investor who continues to evaluate opportunities in the Saudi market. Investment discussions are handled privately. If you have a project or opportunity that may be of interest, you are welcome to get in touch with an outline.
Speaking and media enquiries can be submitted through the Contact Us page. Include details of the event or publication, the intended topic, and the proposed date. All requests are reviewed and responded to.
Treating Saudi Arabia as a single uniform market and expecting results on a Western timeline. Saudi Arabia is actually several distinct markets — Riyadh, Jeddah, and the Eastern Province each operate differently. The businesses that last are the ones that show up consistently, keep their commitments, and invest in real relationships over time.
Fundamentally. Many sectors previously restricted to Saudi majority ownership are now open to full foreign ownership. The Ministry of Investment (MISA) has streamlined licensing. Entirely new sectors — entertainment, tourism, wellness, technology — have opened up. And the government's massive infrastructure and development spending has created opportunities in construction, telecoms, logistics, and professional services at a scale that didn't exist before.
Construction and infrastructure remain enormous given the giga-project pipeline. Technology and digital services are growing rapidly. Wellness and healthcare are benefiting from a young urbanizing population with rising disposable income. Logistics and supply chain are expanding to support the non-oil economy. Tourism and hospitality are opening up as Saudi Arabia develops its destination infrastructure. The key is matching your specific expertise and capital to the right sector — not chasing the headline opportunity without genuine capability.
Nitaqat is the Saudi government's Saudization program requiring businesses to employ a minimum percentage of Saudi nationals. Companies are classified into Platinum, Green, Yellow, or Red bands. Green and Platinum companies operate normally. Yellow companies face restrictions on hiring expatriate workers. Red companies face severe restrictions that can effectively shut down operations dependent on expatriate staff. Managing Nitaqat compliance actively is non-negotiable for any business in Saudi Arabia.
